Artificial intelligence has become fused in human life, and today one does not have to see it in sci-fi movies. Whenever artificial intelligence is mentioned, the clandestine reference is to robots or highly intricate coding. More subtle is the deeper level of effect. All the time, whenever one picks up a smartphone or opens a laptop, these hidden algorithms are at work behind the scenes controlling your choices without your knowledge most of the time.
Assembling Your Social Circle
The interaction on social media today is different. Rather, it determines how much an individual sees posts with friends and family members, including all those that it recognizes as per how a person interacts with whom or lingers over into photos, bringing in prioritized people on your feed. Henceforth, this social reality is fast formed, which dictates whom to talk with daily and whose opinion is swayed.
“Next Best” Suggestion
Something is recommended by AI after determining what others want next; whether on a streaming or an e-commerce site, this sometimes means very directly naming a movie or “frequently bought together” items. Somehow, there are just a few options left for the eyes to see. This makes the process easier for the customer, but it also channels the customer into something they or he/she may never have found out by themselves.
Navigation Through Your Physical World
GPS applications not only present you a map to navigate through the exterior world; rather it determines the route keeping an eye on traffic, construction, and speed, and presents you with the fastest route to reach there. Just like nowadays it is accepted that there exist nudging mechanisms, we hardly ever put into question whether the one chosen by the AI was a path we would have taken.
Set the Price You Pay
If you’ve noticed how fast prices change for a flight, or how much it is going to cost for a rideshare service, then you’ve been touched by what is called dynamic pricing through AI. Algorithms take a demand and your time for a ride, or how you browsed, to come to the maximum selling price that you will pay. This determines your decision of when to buy, and how much you want to spend.
Filtering Your Career Opportunities
Like most of the big companies nowadays, AI filters resume even before these ever reach human eyes. The system looks for specific keyword hits or patterns to “predict” whom it comes to consider as a great employee. AI very subtly defines here the job openings shown to you and the ones that are hidden forever.
Purging Your Inbox
AI is silent since your digital communication. It sorts mails that are important, to the promotions tab, or to spam. Through that arrangement by AI of your inbox, it dictates which of these will be read first and which will be soon probably left unread for days.
Translation Correction
To correct grammar and predict text all come under AI usage of manipulation among various communities. It standardizes our language in a lot of invisible ways by suggesting the ‘next word’ or by correcting a typo, directed by algorithms, or it sometimes changes to a directive tone which leads us in using words/phrases deemed to be more ‘efficient.’
Molding Your Musical Taste
It does quite well with the personalized “Discovery” lists that most music streaming sites have. Using analyses of beats per minute alongside genres you enjoy to then introduce novel artists to you, AI is supposed to slowly change your preferences as far as music into what it determines as “fitting” to your profile.
Guarding Your Financial Security
AI automatically decides whether that expenditure falls within your category of ‘normal’ or not, every single time you swipe your credit card. Although this gives you some protection against fraud, that means your spending habits are under the constant judgment of the algorithm, which has the ‘power’ to determine whether you get approved for the purchase.
